PPC vs. SEO: Which is Better for Your Business?

The Great Debate: Paid vs. Organic

One of the most common questions business owners ask is: "Should I do SEO or run ads?" The answer, as usual, is: "It depends."

PPC (Pay-Per-Click)

Pros: Immediate results, precise targeting, easy to measure.

Cons: Can be expensive, traffic stops when you stop paying.

SEO (Search Engine Optimization)

Pros: Sustainable long-term traffic, higher credibility/trust, lower cost per lead over time.

Cons: Takes time to see results (3-6 months), requires ongoing effort.

The Verdict

For most businesses, a hybrid approach is best. Use PPC for immediate traffic and lead generation while you build your long-term organic presence with SEO. As your SEO rankings improve, you can dial back your PPC spend.